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NEW! Direct from the NMOA, our exclusive advertising guides
giving you access to the best, and least known, magazine and
newspaper advertising markets:
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The DMA
Response Rate Study
Hailed as the most exciting research
The DMA has ever produced, The DMA Response Rate Study delivers
response rate benchmarks specific to your campaigns.
The DMA
Statistical Fact Book
Every channel. Every
segment. Everything you want to know. We've assembled the most
sought-after statistics, projections and information from more than 65
leading research sources to bring you one incredible resource!
Catalog
and Interactive Benchmarks
The year's most useful data in one condensed report—specifically for
catalogers and interactive marketers. This report delivers the
essential data you need to make better decisions and generate bigger
profits!
Directory of Mail Order Catalogs
Edition
If you have a product and are looking for mail order catalogs to sell
it for you—this directory is for you. The Directory of Mail Order
Catalogs Edition contains over 11,100 mail order
companies selling consumer products throughout the U.S. The directory
contains three indexes, the Geographic Index, Catalog and Company Name
Index, and Product Index with companies
arranged in over 40 chapters by product area. The
Directory of Mail Order Catalogs is the standard in its field.
Who's Charging What!
Your Guide to Direct Marketing Creative Services
Put the world's most experienced direct marketing talent to work for
you! These experts are generating billions of dollars in revenues for
their clients. Imagine what they can do for you!
Inside Direct
Mail
Inside Direct Mail is your number one source for direct
mail information. Each month this information-packed newsletter takes
an inside look at what's being mailed across the country. They examine
offers…copy…design…and technique. You'll also receive quick-read
direct mail tips… expert advice on the basic elements of successful
direct mail in their How-to Workshop column…inside stories from
copywriters and designers on what it took to unseat a direct mail
control in How I Beat the Control…and much more!
Directory of Major Mailers
This is the only published source of comprehensive information on top direct
mail users in the U.S., including the names, addresses and phone and
fax numbers of key personnel at nearly 5,000 major mailers.
Breakthrough
Advertising
This masterpiece by Eugene M. Schwartz —
the
greatest book ever written on direct marketing and advertising —
has just been republished by Boardroom Inc.
This legendary direct mail publishing
giant built its business based on Gene’s wisdom and you can now do the
same.
Creating Successful Small Business Advertising
Articles Archive |
