1. Resellers (those who sell to the end-user)
2. Manufacturers (makers of products who are looking to increase distribution)
3. Industry Service Providers (those who provide direct marketing services to others)
4. Entrepreneurs (people wanting to get into the business or to use direct marketing to grow their business)

Who is the NMOA?

The information below provides a summary of these four groups and how the NMOA benefits each of them. Don’t feel constrained by which "group" you belong to at this time, as there are sure to be cross interests and benefits. Read each of the summaries below so you can get a better understanding of the whole and a better perspective of the true value of NMOA membership.

This category includes Catalog Companies, Mail Order Companies, Infomercial Companies, Specialty Retailers like Kiosk vendors. Keep in mind-- you can also use direct marketing techniques to market your service or retail store.

The Privilege of Displaying the NMOA Member Logo on Your Website or Catalog. Customers are extremely concerned about getting good service. With all the people out there trying to sell something (especially on the Internet), it’s hard for the consumer to know who is reliable and trustworthy and who is not. I’m sure you have experienced this for yourself. Being an NMOA Member sets you apart from the rest. It is your seal of distinction that sets you apart from the crowd. Consumers know that they can shop in confidence when they see you displaying the NMOA Member logo. It guarantees them assistance if they experience difficulty. Display the NMOA Member logo to show your customers that you respect them and that they can trust you. Use the NMOA Member logo on your promotions and advertisements, on your website, on your envelope, on marketing materials. The more it’s used the better for you.

Why display the NMOA member logo?
Consider this. In a survey of Web shoppers conducted by Greenfield Online for the Better Business Bureau, a large majority (84%) agreed that the recognition of companies on the Web by a reputable third party would make them more confident about buying from companies they do not know. More than three-quarters (78%) report that they would shop more online if they could be assured a company is reputable. 

New Contacts that can Help Your Business GROW. Most of the time, who you know is more important than what you know. This is a fact for every businessperson. But it is especially important when you are new to the direct marketing industry or just starting a new direct marketing business. You need to expand your contacts as fast as possible. There is no better way to do this than being part of the NMOA. Membership will connect you with 66 other Direct Marketing Organizations in 41 Countries.

Find Exciting New Products to SELL. If you are in the business of selling products through some form of direct marketing, you know that you need a constant flow of unique and interesting new products coming your way. Items that are not easily found at the local retail store. That has been a fact of direct marketing in the past and it will be in the future. For 28 years we have been digging up and reporting about new products to members. Over that time our reach has spread worldwide. We have products coming in from around the world. Here are some samples.  We also conduct the annual NMOA Hot Product Contest to help us find even more unique new products for you to choose from.

Connect with Others. Currently every NMOA Member may place a message in Mail Order Digest and on the NMOA website in order to communicate with other Members. But soon we will have a brand new way for all Members to communicate with each other 24 hours a day, 365 days a year…worldwide. Watch for the introduction of www.dmChat.com.  

Moneymaking and Moneysaving Opportunities. Through our e-mail Opportunity Hot Line, Members are sent the details of information we receive at the NMOA headquarters. Every day we get new opportunities sent to us from around the world; we pass this information on to you—our Members. Things like new products, manufacturers looking for representatives and representatives looking for manufacturers, new lower cost service suppliers/providers, companies outside the USA looking for products made in the USA. The list goes on. Only as an NMOA Member can you tap into this vast resource of opportunities.

Here's what you get as a Reseller Member!

Get Your Products in Front of Merchandise Buyers Representing Resellers. If you manufacture or represent a product that you feel is suitable for direct marketing companies, catalog companies, mail order companies, Web merchants, infomercial companies, specialty retailers like kiosk vendors, or others, you should be part of the NMOA. We offer a low cost way to get the word out concerning your product(s).

Learn to Sell Direct. Sometimes a manufacturer is not in position to wholesale (e.g. their product cannot easily be reproduced in mass quantities); or, on the other hand, they just want to start selling direct to the end user, bypassing all other agents in-between. And to do this you have to learn the tricks of the trade, even to find out if it’s feasible to try it.

Find Representatives for Your Products. Many manufacturers outsource the sales and marketing of their products to others. Some manufacturers have trouble finding the right people to do this or they want to expand the force that does it. By becoming an NMOA Member you put your product(s) into the NMOA international network of marketers. By doing this you expand your potential market greatly.

Learn Lead Generation for Your In-House Sales Force. For manufacturers who want to keep the sales force in-house, there are three basic ways to sell:

1. Find calling lists for cold calling buyers

2. Find suitable mailing lists and use direct mail to contact as many potential buyers as possible to get calls coming in

3. Publicity…sending out press releases about the product to editors of suitable magazines

NMOA Membership can help you in all these areas.

Here's what you get as a Manufacturer Member!

Simply Put, Education, Information, and Contacts. Jumping into any form of direct marketing without the proper know-how and contacts can be financially disastrous. It’s hard enough when you know what you’re doing. Ongoing information and education are paramount.

Opportunities! You may not even have a concrete idea or plan for what you want to do right now; you only know you want to be involved in one facet or another related to direct marketing. When you are an NMOA Member, you are exposed to many opportunities, this way when you see the one that’s right for you, you can take hold of it and run. Read some comments from Entrepreneurial members.