The main challenge for e-mail marketers is the integration and synchronization of the many aspects of e-mail marketing. This report provides a comprehensive analysis of each: list building and segmentation, deliverability, content, and measuring customer response.

Data is presented on marketing practices, purposes, challenges, and results for B-to-B, B-to-C, supplies vs. marketers, small and large businesses, as well as established vs. start-up companies. Each chapter includes “best practices" based on the comparisons between beginner, intermediate, and expert practitioners of e-mail marketing. In-depth charts, insightful commentary, and thorough analyses in this report will help you to improve your e-mail marketing campaigns.

ACTIONABLE INSIGHTS INTO E-MAIL MARKETING
What really works? The quickest, most effective way to reach the largest number of people, in the shortest amount of time.

E-Mail Marketing: EASY - INEXPENSIVE - EFFECTIVE

What you don't know about e-mail marketing today can hurt your business.

Are you still sending out thousands of e-mails hoping someone will click and respond? Or are you taking advantage of new technology and strategies to increase your click through and response? Today e-mail marketing is all about personalized, consistent, relevant marketing messages.

Build your business with targeted e-mail - this report tells you how!

Get answers to the important questions and improve your ROI.

What kind of marketing campaigns can effectively be accomplished through e-mail? What are the best ways to insure deliverability? How can e-mail marketing be used for effective customer acquisition and retention? How can you increase the effectiveness of your campaigns? How do you measure an e-mail marketing campaign's success?

Each chapter includes "best practices" based on the comparisons between beginner, intermediate and expert practioners of e-mail marketing.

Data is analyzed separately for established companies and start-ups, and for small and large businesses. Learn how e-mail best practices differ for these types of companies. Whatever your company, we have you covered.

E-mail marketing - fast, cost effective, targeted marketing that really works!

Learn how to:

• design a highly targeted email campaign
• increase brand awareness through e-mail
• forge relationships and build your prospect list
• find out what your customer thinks
• educate customers about your products and services
• grow your business to its full potential

This report provides you with timely information regarding:

• BUDGET: How do most marketers allocate their budget among its different components?
• USAGE: What are current best practices in using email for customer acquisitionand retention?
• LIST BUILDING and MAINTENANCE: What are the most effective strategies tohandle customers' opt-in and opt-out? What are current best practices in list exchange/sharing?
• DELIVERABILITY: How can I optimize email deliverability to various operating systems and technological devices?

Includes FREE CD!

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