|
 In
these challenging economic times, get access to powerful statistical
evidence to fortify your decisions and justify your expenditures!
The Power of Direct Marketing
provides top-line comprehensive analyses and forecasts from the
DMA/Global Insight economic model on the impact of direct marketing
across all industries and sectors of the economy.
Emphasis on Short-Term Forecasts!
Recognizing that many businesses need to plan for the coming year,
included are next-year forecasts, as well as current year data,
five-year forecasts and historical context going back one year and
five years.
- Access the latest top-line data,
highlighting:
- Return on Marketing Investment
- DM Advertising Expenditures
- DM-Driven Sales
- DM-Driven Employment
- DM Impacts by State and by Industry
- Plus, Brand New Content!
Be sure to check out the Direct
Marketing Advertising Expenditures by Industry and Direct Marketing
Driven Sales by Industry chapters. New charts contain detailed
breakdowns for both DM advertising spending and sales by Media/Channel
and Intended Purpose of Offer.
Data is broken down by channel,
industry, and business model including:
- 52 major industry groupings
- 51 geographic regions
11 major channels:
- Direct mail (Non-catalog)
- Direct mail (Catalog)
- Telemarketing
- Email
- Internet marketing
- Direct Response Television
- Direct Response Radio
- Direct Response Magazines
- Direct Response Newspapers
- Direct Response Insert Media
- Other
4 intended purpose categories:
- Direct order
- Lead generation
- Retail purchase
- Fundraising
2 major markets:
- Business-to-Consumer
- Business-to-Business
Fortify your decisions and justify
your expenditures with powerful evidence from the most trusted
authority in direct marketing statistics!
Order online
now!
We accept Visa, MasterCard, American
Express, and Discover credit cards as well as PayPal.
Ordering inside the USA
The cost is only $560.00 plus
$9.95 shipping within the continental United States.
Order
The Power of Direct Marketing!
On-line Catalog
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