DMA 2009 Response Rate Trends Report 

Data to Benchmark Your Marketing Campaign

The DMA 2009 Response Rate Trends Report will help you develop comprehensive, results-oriented campaigns, improve your overall marketing performance, and increase your sales, leads, traffic, and fundraising.

This report is your source to the most important questions in direct marketing! Compare response rate benchmarks relevant to your specific campaigns and your specific industry. In addition, this 2009 edition includes brand new metrics on SMS, mobile, email, Web 2.0, and paid search.

This best-seller is your source to the most important questions in direct marketing! Compare response rate benchmarks relevant to your specific campaigns and your specific industry. It will help you develop comprehensive, results-oriented campaigns, improve your overall marketing performance, and increase your sales, leads, traffic, and fundraising. Compare response rate benchmarks specific to your campaign with:

• 6 media applications
• 2 different campaign objectives- direct order and lead generation
• Breakdown by 13 industries

• Direct Mail
• Catalog
• Inserts
• Telephone
• Email

• For the first time ever, this edition includes new metrics on SMS, mobile, email, Web 2.0, and paid search.
• Content on attitudes towards New Media, including: Social networking, podcasts, blogs, RSS feeds, wikis, online video, and much more
• Easy-to-read email data, grouped by: Open rates, click-through rates, conversion rates, bounce-back rates
• Plus, you will be able to examine the average direct marketing budget allocations by channel, as well as budget allocations changes.

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Note: The DMA 2009 Response Rate Trends Report is available in electronic format. You will receive an email with link to download the report within 24 hours of ordering. Orders placed after 12:00 p.m. CT will be received the next business day.

EXTRA SPECIAL only from the NMOA
With your order, you will receive a one-year subscription to Direct Marketing Digest, regular subscription price $99.00—yours free!

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