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National Mail Order Association

 The DMA 2010 Statistical Fact Book 

 

Revised, expanded, and only getting better!
 Your definitive source for direct marketing data.

Direct Marketing Statistical Fact Book

2010 Statistical Fact Book: The definitive Source for Direct Marketing Benchmarks

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource. This brand-new edition includes expanded coverage of evolving digital media, including mobile, search engine marketing, social media, and more. We've pulled data from over 75 leading research sources to bring you 12 chapters and more than 300 charts with clear, actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller!

The new 2010 edition offers a concise overview of vital direct marketing information, set in an easy-to-use format, from more than 75 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report will arm you with the facts you need. The 2010 Statistical Fact Book is the source for benchmarks on campaign response, projections for media spending in coming years, breakdowns of production costs, revenues, and expenditures, and much, much more.

Chapters cover:

* Catalog
* Consumer Demographics
* Direct Mail
* Direct Marketing Overview
* Email
* Financial Services
* Hispanic Market
* Internet
* Mobile
* Nonprofit
* Social Media
* USPS Information

What's New?

* 27% more pages of information than found in the 2009 Edition
* Chapters on mobile marketing and social media
* Expanded coverage on other evolving digital media, including email coupons, search engine marketing, social media and internet display.
* More data on consumer preferences.
* New data sources such as comScore, Experian, Jack Myers, The Nielsen Company, TNS and many more.

Hone your strategy, plan campaigns, justify the budget, and produce winning results.

Note: still offered as electronic .pdf file, and the price remains the same at $470.00.

Order online now!

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

The cost is only $470.00 Order The DMA 2010 Statistical Fact Book!

Note: The DMA 2010 Statistical Fact Book is available in electronic format. You will receive an email message with a link to download the report within 24 hours of ordering. Orders placed after 12:00pm CST will be received the next business day.

 EXTRA SPECIAL only from the NMOA
Order any one of these items and you will receive a one year's subscription to Direct Marketing Digest. Regular subscription price is $99.00 -- Yours Free!

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